Lewis founded Football Marketing Agency in 2019 after a decade of building digital, social and commercial programmes for football clubs and academies. He writes about the playbooks that actually move the needle for clubs without Premier League budgets — content systems, matchday production, sponsorship sales and fan-data strategy. His work with clubs has produced multiple seven-figure sponsorship deals and audience growth of 300%+ in a single season.
Articles by Lewis Reeves (13)
AnalyticsMarketing Analytics and ROI for Football Clubs
How football clubs measure marketing that actually matters — the metrics worth tracking, attribution, dashboards, and proving return on marketing investment without a data team.
BrandingBrand Identity for Football Clubs: Building an Identity Fans Defend
How football clubs build a distinctive, durable brand identity — crest and colours, tone of voice, visual consistency, and the storytelling that turns a club into a badge fans defend.
TicketingTicketing and Attendance Marketing: How to Fill Your Stadium
A practical playbook for football clubs on selling tickets and filling stadiums — dynamic pricing, midweek fixtures, group sales, and campaigns that convert interest into attendance.
CommunityCommunity and Grassroots Marketing for Football Clubs
How football clubs build deep local loyalty through community and grassroots marketing — schools, academies, local partnerships, and the goodwill that fills stadiums.
CommerceMerchandise and E-Commerce Marketing for Football Clubs
How football clubs turn shirts, kits and merch into a real revenue channel — launch strategy, product drops, online store optimisation, and marketing that actually sells.
StrategyFan Data and CRM for Football Clubs: Turning Supporters Into a Database
How football clubs collect, unify and use fan data ethically — building a single supporter view, segmentation, and CRM-driven campaigns that lift revenue and loyalty.
SEOSEO for Football Clubs: How to Own Every Search About Your Team
A practical SEO playbook for football clubs and academies — keyword strategy, local search, fixture and player pages, and the technical basics that get you ranked.
EmailEmail Marketing for Football Clubs: The Retention Channel Clubs Ignore
Why email is the highest-ROI channel most football clubs neglect — list building, matchday newsletters, season-ticket renewals, and automations that quietly drive revenue.
ToolsInside the FMA App: The Toolkit Football Clubs Use to Run Marketing
A walkthrough of the Football Marketing Agency App — content calendar, sponsorship pipeline, and fan-data dashboards built specifically for football clubs and academies.
Content30 Matchday Content Ideas for Football Clubs (That Aren't 'Lineup Graphic')
Thirty matchday content ideas for football clubs across pre-match, in-match and post-match, with format, platform, and effort guidance for each.
ContentA Real Football Club Content Calendar Example (Week-by-Week)
A worked example of a football club's weekly content calendar — what to post, when to post it, who owns it, and how to keep it sustainable across a long season.
PartnershipsThe Football Sponsorship Deck Template That Actually Closes Deals
A page-by-page sponsorship deck template for football clubs — what to include, what to cut, and the slides sponsors actually read before they say yes.
Social MediaInstagram Growth Strategy for Football Clubs (2026 Playbook)
How football clubs grow Instagram from a few thousand followers to a true commercial channel — Reels strategy, posting cadence, collabs, and the metrics that matter.