Lewis founded Football Marketing Agency in 2019 after a decade of building digital, social and commercial programmes for football clubs and academies. He writes about the playbooks that actually move the needle for clubs without Premier League budgets — content systems, matchday production, sponsorship sales and fan-data strategy. His work with clubs has produced multiple seven-figure sponsorship deals and audience growth of 300%+ in a single season.
Articles by Lewis Reeves (5)
ToolsInside the FMA App: The Toolkit Football Clubs Use to Run Marketing
A walkthrough of the Football Marketing Agency App — content calendar, sponsorship pipeline, and fan-data dashboards built specifically for football clubs and academies.
Content30 Matchday Content Ideas for Football Clubs (That Aren't 'Lineup Graphic')
Thirty matchday content ideas for football clubs across pre-match, in-match and post-match, with format, platform, and effort guidance for each.
ContentA Real Football Club Content Calendar Example (Week-by-Week)
A worked example of a football club's weekly content calendar — what to post, when to post it, who owns it, and how to keep it sustainable across a long season.
PartnershipsThe Football Sponsorship Deck Template That Actually Closes Deals
A page-by-page sponsorship deck template for football clubs — what to include, what to cut, and the slides sponsors actually read before they say yes.
Social MediaInstagram Growth Strategy for Football Clubs (2026 Playbook)
How football clubs grow Instagram from a few thousand followers to a true commercial channel — Reels strategy, posting cadence, collabs, and the metrics that matter.