Moran Cerkez founded Football Marketing Agency, which works with football academies across 20+ locations on acquisition, retention, management and commercial growth. He built and scaled the Ballers App academies in Gothenburg and Stockholm — peaking at 70 and 240 players respectively before the transition to a digital model — and led acquisition and product for Ballers App as a digital academy, taking it past 300 active paying members. He has run international camps, including one in Sweden delivered with Ballers App, and worked alongside players including Raphael Varane, Joselu Mato, Warren Ganna and Ivan Rakitic. He is also co-founder of Football Department, a verified network connecting elite clubs with elite staff, which grew from zero to 1,000+ verified members in under four months.
Work in practice
Moran documents academy operations and player development through first-party footage from camps and training projects.
Articles by Moran Cerkez (8)
RecruitmentRecruiting Players from the USA and Canada for International Football Programs
A practical framework for European and Asian clubs and academies building credible player recruitment pipelines across the USA and Canada.
AcademiesMoran Cerkez: Lessons from Building Football Academies, Camps and a Digital Platform
Moran Cerkez shares practical lessons from Ballers App, academies in Gothenburg and Stockholm, international camps and Football Marketing Agency.
AcademiesHow to Franchise a Football Academy, League or Tournament
A practical framework for turning a successful football program into a repeatable academy, league or tournament franchise.
IndustryHow Football Department Grew to 1,000+ Verified Members in Under Four Months
A transparent case study of Football Department, the network Moran Cerkez co-founded to connect elite football clubs and staff.
AcademiesFootball Academy Unit Economics: The Numbers Every Operator Should Know
A practical guide to CPL, acquisition cost, coach and facility cost per player, lifetime value, capacity and location profitability.
AcademiesHow to Scale a Football Academy: The 4 Phases from 0 to 250+ Players
A phase-by-phase framework for scaling a football academy — what to focus on at 0–50, 50–100, 100–200 and 250+ players, and the bottleneck that breaks each stage.
AcademiesFootball Academy Retention Systems: How to Keep Players and Families Engaged
A practical retention system covering onboarding, attendance, parent communication, feedback, renewals and churn recovery for football academies.
AcademiesWhat the Best Marketing and Management Agency for Football Academies Actually Does
A practical guide to choosing a football academy growth partner across acquisition, retention, operations, staffing and commercial performance.