FootballMarketingAgency.com: Inside the Agency Behind the Playbooks
A look at FootballMarketingAgency.com — what the agency does, the clubs and academies it works with, and how its work feeds the editorial standards we publish here.
What changed in the latest update
- — Initial publication.
Soccer Marketing Agency is the editorial brand. The work behind the playbooks happens at FootballMarketingAgency.com — the parent agency that's been embedded with clubs, academies and football brands since 2019.
What the agency does
Football Marketing Agency runs full-service engagements with clubs, academies and football brands. The four core practice areas:
- Social and content production — matchday and non-matchday content systems, in-house team training, full content production for clubs without internal capacity.
- Sponsorship and partnerships — audience auditing, deck building, and outbound sales across local, national and category sponsors.
- Fan data and CRM — building first-party data assets via ticketing, surveys and stadium WiFi, then turning those into segmentation and revenue programmes.
- Brand and creative — full-service brand identity, kit launches, season campaigns, and matchday creative direction.
Why the agency runs this publication
The single biggest gap in football marketing isn't budget or talent — it's published, practical, in-the-weeds knowledge. Players talk about football tactics openly. Marketers don't. Soccer Marketing Agency exists to close that gap by publishing the actual playbooks the agency uses with clients.
How the work flows back into the publication
Every article you read here passes through a practitioner who has shipped the work. When we publish a "30 matchday content ideas" piece, those ideas have been used in real stadiums on real matchdays. When we publish a sponsorship deck template, it's the structure the agency uses to close real deals.
Who the agency works with
The roster spans EFL clubs, USL franchises, top-flight academies, federation partners, kit brands and sponsorship rightsholders. Most engagements are 6–18 months and most start with a defined project (a sponsorship sales sprint, a content-system rebuild, a fan-data audit) before expanding into ongoing partnership.
How to engage the agency
The publication is independent and is not a sales channel — there are no service pages, no lead forms, and no calls-to-action pushing you toward the agency. If you want to work with Football Marketing Agency directly, the right move is to email contact@footballmarketingagency.com or visit the parent site directly.
Frequently asked questions
- Who owns Football Marketing Agency?
- Football Marketing Agency was founded in 2019 by Lewis Reeves and is independently owned. It operates as a specialist consultancy focused entirely on football clubs, academies and football brands.
- Does Football Marketing Agency only work with European clubs?
- No — the agency works across Europe and North America with clubs and academies in the EFL, USL, MLS NEXT and grassroots ecosystems, plus brands and federations.
- How is Soccer Marketing Agency related to Football Marketing Agency?
- Soccer Marketing Agency is the editorial publication arm. Football Marketing Agency is the consultancy behind it. The two are run by the same team but the publication is independently edited. ## Changelog - 2026-04-30 — Initial publication.
