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Articles in Industry
How Football Department Grew to 1,000+ Verified Members in Under Four Months
A transparent case study of Football Department, the network Moran Cerkez co-founded to connect elite football clubs and staff.
Football Marketing Agency: How to Evaluate an Academy Growth Partner
A transparent first-party introduction to FMA and a practical checklist for assessing academy acquisition, retention, reporting and management support.
How to Analyse a Football Marketing Campaign Without Copying It
A practical football campaign analysis framework: separate verified facts from assumptions, examine audience fit and adapt ideas to your club’s resources.
Football Department: A Practical Guide to Football Staff Networking
Understand Football Department’s staff-networking role and build a clear hiring brief, candidate assessment process and confidential football recruitment workflow.
US Soccer Business Planning: Local Growth Beyond Event Hype
A practical US soccer business guide for academies and smaller clubs: local demand, family communication, conversion tracking and sustainable programme delivery.
European Football Commercial Planning for Clubs and Academies
Plan a European football club or academy’s commercial activity around local demand, deliverable sponsorship assets, seasonality and reliable operating evidence.