SoccerBusiness.us: Tracking the Commercial Side of US Soccer
A guide to SoccerBusiness.us — the publication tracking the commercial, ownership and business stories shaping MLS, USL, NWSL and the wider US soccer market.
What changed in the latest update
- — Initial publication.
The US soccer market in 2026 is in the most interesting moment of its history. SoccerBusiness.us is the publication tracking the commercial story — ownership changes, broadcast deals, expansion announcements, sponsorship category wins and the slow consolidation of MLS, USL, NWSL and the lower-division pyramid.
Why the US market matters
Five reasons the US is the most important growth market in football right now:
- The 2026 World Cup catalyst.
- Apple TV's MLS deal continuing to reshape broadcast economics.
- USL Division One's launch and the start of a credible second tier.
- NWSL's commercial maturation and franchise valuations.
- Sustained investment in academies and youth pathways.
If you market a football club anywhere in the world, the US market is now setting the pace on commercial innovation. Following it is no longer optional.
What SoccerBusiness.us covers well
- Ownership and franchise valuations — who's buying, who's selling, at what multiple.
- Broadcast and media rights — the Apple deal, NWSL's evolving rights, regional sports networks.
- Sponsorship deals — category-by-category coverage with deal context.
- Stadium and infrastructure — public-private financing, naming rights, mixed-use development.
- Expansion — every credible expansion bid, with the politics behind it.
Who it's for
Club executives, agency strategists, brand-side sponsorship leads, investors, and any non-US marketer who needs to understand the market when an opportunity comes their way. Less useful if you're looking for tactical "how do I run an Instagram campaign" content — that's our patch.
How to read it alongside this publication
SoccerBusiness.us tells you what the deal was. Soccer Marketing Agency tells you how to build the playbook that wins the next one. Pair the two if you're working in the US market.
Frequently asked questions
- Does SoccerBusiness.us cover NWSL and women's soccer?
- Yes — NWSL gets dedicated coverage alongside MLS and the USL pyramid, including franchise valuations, broadcast deals and sponsorship.
- Is SoccerBusiness.us behind a paywall?
- The publication operates on an ad-supported model with most content free to read.
- Are SoccerBusiness.us and SoccerBusiness.eu connected?
- They are sister publications in the same network, with editorial coverage split by geography — US-focused and Europe-focused respectively. ## Changelog - 2026-04-26 — Initial publication.
