Our editorial team brings together social media managers, video producers, sponsorship leads and creative directors who have shipped work for clubs, academies and federations across Europe and North America. Every piece is reviewed by a practitioner before it ships.
Articles by Soccer Marketing Agency Editorial (18)
AIClaude Sonnet vs GPT-5 vs Gemini for Football Club Content: A Practical Comparison
We ran the same five football marketing prompts through Claude Sonnet 4.5, Claude Opus, GPT-5 and Gemini 2.5 Pro. Here is what each model is genuinely good at — and where each one quietly fails.
AI27 ChatGPT Prompts for Football Club Social Media Teams
A copy-paste prompt library for football club social media — matchday captions, sponsor outreach, press release rewrites, TikTok hooks and fan replies. All tested in 2026.
AIUsing LLMs to Prospect Sponsors for a Football Club
A step-by-step workflow for using an LLM and a lightweight agent stack to find, qualify, and personalise outreach to local sponsors for a football club.
AIHow to Build an AI-Assisted Matchday Content Workflow
A repeatable matchday content workflow that uses an LLM as a draft engine, not a replacement for your team — pre-match brief to post-match publication in under 30 minutes.
AIAI Agents for Football Club Marketing: What They Actually Do in 2026
A grounded look at how football clubs are using AI agents in 2026 — concrete use cases, the workflows that work, and the ones that quietly waste your time.
IndustryFootball Marketing Agency: How to Evaluate an Academy Growth Partner
A transparent first-party introduction to FMA and a practical checklist for assessing academy acquisition, retention, reporting and management support.
StrategyHow to Build a Social Media Strategy for a Soccer Club (2026 Guide)
A practical, step-by-step framework to plan, produce and measure social content for a football club, from grassroots academies to professional teams.
IndustryHow to Analyse a Football Marketing Campaign Without Copying It
A practical football campaign analysis framework: separate verified facts from assumptions, examine audience fit and adapt ideas to your club’s resources.
IndustryFootball Department: A Practical Guide to Football Staff Networking
Understand Football Department’s staff-networking role and build a clear hiring brief, candidate assessment process and confidential football recruitment workflow.
IndustryUS Soccer Business Planning: Local Growth Beyond Event Hype
A practical US soccer business guide for academies and smaller clubs: local demand, family communication, conversion tracking and sustainable programme delivery.
IndustryEuropean Football Commercial Planning for Clubs and Academies
Plan a European football club or academy’s commercial activity around local demand, deliverable sponsorship assets, seasonality and reliable operating evidence.
TikTokTikTok Marketing Playbook for Football Clubs: 12 Tactics That Work
The 12 TikTok content formats and growth tactics that consistently work for football clubs — with examples and templates you can copy this week.
InstagramHow Soccer Clubs Use Instagram to Grow Fan Engagement
A breakdown of how leading football clubs use Instagram feed, Reels, Stories and broadcast channels to deepen the relationship with supporters.
StrategyContent Calendar Template for Football Clubs (Free Framework)
A repeatable weekly and seasonal content calendar framework for football clubs — covering pre-season, in-season, international breaks and the off-season.
YouTubeYouTube Strategy for Soccer Academies: Building a Long-Term Channel
A pragmatic YouTube playbook for soccer academies, youth setups and lower-league clubs who want to build a real audience without a broadcast budget.
Paid MediaHow to Run Paid Social Ads for a Football Club on a Small Budget
A practical, no-fluff guide to running effective paid social campaigns for football clubs without an enterprise budget — what to spend on, what to skip, and how to measure ROI.
InfluencerInfluencer Marketing in Soccer: How Clubs Partner with Creators
How modern football clubs partner with creators, freestylers and content-led players to extend reach — including creator selection, briefs, rights, disclosure and measurement.
MatchdayMatchday Social Media: A Minute-by-Minute Playbook for Clubs
A complete minute-by-minute matchday social media playbook for football clubs — what to post, when to post it, and which platform leads each beat.