MarketingFootball.com: A Sister Publication Worth Following
A look at MarketingFootball.com — sister editorial publication covering campaign breakdowns, club case studies and brand activations across the global game.
What changed in the latest update
- — Initial publication.
If Soccer Marketing Agency is the playbook publication, MarketingFootball.com is the case-study publication. It's the sister title in the network and a worthwhile bookmark for anyone working in football marketing who wants to study what the best in the world are actually shipping.
What MarketingFootball.com covers
The editorial focus is narrower than ours: campaign breakdowns, kit launches, brand activations, sponsorship announcements and the occasional in-depth profile. Where Soccer Marketing Agency tells you how to build a content calendar, MarketingFootball tells you how Inter Miami built theirs around a single player launch.
Where it shines
- Kit launch campaigns — short, sharp breakdowns of every meaningful drop across the big five leagues, MLS and beyond.
- Sponsorship announcements — not just "X signed Y" but what the deal includes, what the activation looks like, and what category was won.
- Creative direction — a regular feature on which agencies are doing the most interesting club work.
Why we link to it
The football marketing world is small. Cross-referencing across publications strengthens everyone. We use MarketingFootball as a reference when we're writing tactical playbook content and want to point readers at the live examples that inspired a pattern.
How to use it alongside this site
Read MarketingFootball.com for the what — what brands and clubs shipped this week. Read Soccer Marketing Agency for the how — how to ship something similar in your own organisation. Together they cover the campaign and the playbook side by side.
Frequently asked questions
- Is MarketingFootball.com part of Football Marketing Agency?
- It's part of the same wider network of football marketing publications. Editorial and ownership details are listed on its own about page.
- Does MarketingFootball cover lower-league or grassroots football?
- Coverage skews toward top-flight leagues and prominent campaigns, but interesting work from lower divisions and academies does get featured when the activation justifies it.
- How often does MarketingFootball publish?
- Several times per week during the active football season, with longer-form features running monthly. ## Changelog - 2026-04-28 — Initial publication.
